Do you deliver a consistent and well structured brand message to your customers in all the media you present to them UNTIL they reach your store, branch, or station?
Your real estate is media too. In fact, it sends the most powerful and intimate message of all those you invest in and if managed as finely as media, it allows you to control what your customers experience after they enter your store, branch or station. That message goes out to each community you serve, to your customers and to the employees on the front lines serving them. Your customer experience happens in a real space that should express your brand in a lasting engaging experience. That engaging space is made up of your space, building, signage, fixtures, fit and finish which all together create the physical manifestation of your brand promise.
We know the whole process for implementing the practice of Real Estate as Media. In fact, we know the entire value chain from strategy, brand development, site planning, architectural design, construction, merchandising display design, staff training, engagement consulting / implementation, product manufacturing and installation. This is a breadth of skills that other companies just don’t possess to the extent that we do.
It is our experience in managing real estate as an extension of your media strategy that enables us to handle the entire process holistically to ensure that your brand message is clear and consistent at the point of customer engagement in your physical location.
Are you in retail, restaurants, lodging, financial services, petroleum or retailing? Are you exploring customer engagement and looking for a partner with experience? Are you redesigning or refitting your in-store experience? Are you looking for the next big idea in fixtures, interactive display, experiential innovation? Need someone who understands your business and can build your designs?
Your brand can give your customers memorable and desirable experiences that keep giving through engagement.